After helping Hoa Binh Beer & Beverages developed they corporate identity system. Form worked on the name development and package design for they 2 energy drinks. These products meant to be recognised as one brand, with 2 sub brands flavoured with Ginseng and Strawberry
Fansipan, name of the mountain in North Vietnam and the highest in Indochina, is selected as the brand name for these Energy drinks. Red and Gold are given to the sub brand, reflect their flavor and color of the product, help easy recognition among consumers. The image of the mountain is used as the key visual.
We then execute the package design on 330ml cans, 350ml PET, as well as the 24 packages carton box and 6 packs PVC wrap.
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