Phu Quoc is the destination of choice for many domestic and international tourists thanks to its scenic beauty. When concept for The Shells Resort & Spa was first created, Tran Thai Group wanted to share with its guests the vision of a new luxury experience on the beautiful island of Phu Quoc. During the construction of the resort, Form has been chosen by Tran Thai Group to work on complete branding solution for The Shells. Works included brand identities and design for all amenities of outlets within the resort, all photography, website, 360 virtual tour, brand video, and advertising.

The Shells concept inspired by natural shapes, colors and feeling. The main building of the resort is the shape of a sea shell, and also reflects the resort identity.

Located at end of the building nearest to the beach to receive the sound of wind and waves from the ocean, Flow Restaurant wraps around the pool with an al fresco dining area. Form worked on the name, identity, and designed all menu and amenities for the restaurant.

For a lighter bite enjoy relaxed dining in the laid back comfort of Liquid Lounge, we developed the name, identity, design all menu and collaterals.

The Shells spa offers the exclusive Natural Flow concept and using 100% pure natural products. The name Waves suggests how the treatments matches your individual needs and desires, to deliver the perfect wellness solution that will help restore aching muscles and tired minds.

Photography is an essential part of any hospitality project. We’ve been working with The Shells Resort & Spa on several photo shooting sessions to cover every aspects of the resort, from interior of the room and suite types, exterior and landscape to services, outlets and little details. We help The Shells built a large collection of images, which can be used across the resort’s marketing and sales activities.


Virtual Tour / 360 degree photo is a great mean to deliver to customers the experience of being in the resort even before they visit. We have been assigned to develop The Shells Resort & Spa virtual tour, from all type of rooms and suites, to the Pool area and the Flow restaurant. See sample of the Luxury Suite’s 360 view here, or visit shellsresort.com to check out more 360o views.

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Form designed and developed the website for The Shells, featuring 3 languages. The Reservation system allows guests to easily book rooms or suites directly with the resort. Booking system is compatible with other online booking and in house managing systems. The site is completed with a Content Management System which allows the resort to administer the content of the web site on their own. Responsive design was applied to ensure the site runs smoothly and consistently on all the devices such as PC, laptop, tablet and smart phone.
We also contracted to develop the brand video, which is another great marketing tool for the resort. Play the video below to view it by yourself.

“Working with Form was a smooth process, always deliver beyond our expectations”

Joan Cassadeval – GM